BAKERSFIELD, Calif. — The Fox Theater had to cancel all events in the wake of the COVID-19 pandemic, causing a hefty economic toll on the facility. But starting this week they're launching a new campaign that will allow the community to help out.

The theater on Monday will launch "Marquee Inspired," which will allow residents to pay $200 to write a message on its iconic marquee for 24 hours. For an extra $100 the theater's neon lights will flash flash with your message at sunset.

Fox Theater officials say they encourage the public to have fun with the messages, but anything deemed inappropriate will not be accepted.

If you want to post a message on the marquee, email your message to info@thebakersfieldfox.com with the subject line "MARQUEE INSPIRED."