BAKERSFIELD, Calif. — Many small businesses have closed their doors, but are holding out hope that they will be able to reopen with the pandemic is over. There is help being offered from many local, state and federal agencies, but one option might just start with a 'Celebration'!
The 'Small Business Celebration' podcast hosted by Michael Roberts just recorded it's 75th podcast, talking success stories that seem all the more relevant. As people self-isolate and businesses close down, Roberts has put together a list of topics that he's learned over the years, that might help your business survive.
First, charge the bullet. A philosophy from one-time guest Jerry Tyler, prompting business owners to assess their business. What worked six months ago, might not work three to six months from now.
Next, be relevant, be available, then, create value first and sell second.
"Be willing to think outside the box," said Roberts, "pick up the phone, talk to clients and vendors, to change the tide."
Also, offer more value, adapt your products and services, and finally, take care of yourself. He also stresses keep opening the dialogue with employees that you'll want to bring back when it's over.
The 'Small Business Celebration' podcast can be found on Apple, Android and his YouTube channel.