BAKERSFIELD, Calif. — It's one of the biggest shopping days of the year and no it was not canceled. Black Friday started off strong at the Valley Plaza Shopping Center.
Overnight and into the early hours of the morning, people began to arrive as they waited for doors to open at 7 a.m.
By 6 a.m., lines of people were already forming outside the doors.
Some residents told 23ABC they were there looking for the highly anticipated Sony PlayStation 5 game console.
Like many events this year, some Kern County residents may forgo the in-person sales and participate virtually.
NerdWallet's holiday shopping report says that shopping in-store this year is down 37% from last year. They also report that less than 32% of holiday shoppers plan to do most of their shopping in-store this year. That trend could continue into today.
The earliest openings at other popular Black Friday haunts include Best Buy and Dick's Sporting Goods, which open at 5 a.m.